Reading is Fundamental

Reading is Fundamental (“RIF”) was founded in 1966 by Margaret McNamara and is the largest children’s literacy nonprofit in the United States. They prepare and motivate children to read by delivering free books and literacy resources at schools, community centers, and hospitals. RIF is divided into three separate programs including Books for Ownership, Care to Read, and Family of Readers. RIF has more than 400,000 volunteers who distribute more than 15 million books each year and is supported by corporations, foundations, community organizations, and individuals.

NPI Rating: BUY

While RIF’s government funding is in jeopardy, the organization has had a proven track record of providing books and literacy services to children since 1966. NPI is currently giving it a ‘Buy’ rating due to the organization’s strong partnerships, leadership, and diverse programs.

Download the full research report in PDF format here: NPI Evaluation of Reading is Fundamental.

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